The Greatest Profession
The Greatest Profession in the World
Zig Zigglar got his start selling pots and pans. P.T. Barnum was a circus promoter. Alfred
Fuller made millions selling brushes. Mary Kay was a single mom who sold make-up. Who
cares WHAT you sell. What matters is that you enjoy it enough to have fun doing it. If you
enjoy it, you'd do it for free, just like all the hours that I spend writing this advice for free on
this web site. I know this sounds corny in this day and age of instant Internet millionaires,
but I honestly believe that sales is one of the greatest professions in the world.
This web page is dedicated to serious sales professionals who want to continually improve
their sales skills in order to increase their income, strengthen their confidence and live a
more productive and prosperous life.
After 25 years of on the job training, I want to assist and mentor other sales professionals by
offering the benefit of my experience, free of charge. I have provided my e-mail address in
order to answer any questions that you may have pertaining to the field of sales. As time
passes, I will update this web site with more active and interactive tools in an effort to
provide as much comprehensive sales assistance as possible. Please stay tuned... In the
meantime, if you have any sales challenges that you are currently facing, please drop me a
line.
Thank-you and good selling.
Hector Cadena
Zig Zigglar got his start selling pots and pans. P.T. Barnum was a circus promoter. Alfred
Fuller made millions selling brushes. Mary Kay was a single mom who sold make-up. Who
cares WHAT you sell. What matters is that you enjoy it enough to have fun doing it. If you
enjoy it, you'd do it for free, just like all the hours that I spend writing this advice for free on
this web site. I know this sounds corny in this day and age of instant Internet millionaires,
but I honestly believe that sales is one of the greatest professions in the world.
This web page is dedicated to serious sales professionals who want to continually improve
their sales skills in order to increase their income, strengthen their confidence and live a
more productive and prosperous life.
After 25 years of on the job training, I want to assist and mentor other sales professionals by
offering the benefit of my experience, free of charge. I have provided my e-mail address in
order to answer any questions that you may have pertaining to the field of sales. As time
passes, I will update this web site with more active and interactive tools in an effort to
provide as much comprehensive sales assistance as possible. Please stay tuned... In the
meantime, if you have any sales challenges that you are currently facing, please drop me a
line.
Thank-you and good selling.
Hector Cadena
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http://www.hectorcadena.com/blog/
http://www.convergencecabling.com
http://www.cablecominc.com
Houses for Sale on Lake Travis
Hector Cadena Hired as Vice President of Sales for Cable Com, Inc.
Golf Fore You
Susan Short ReMax Realtor in Lago Vista
http://www.convergencecabling.com
http://www.cablecominc.com
Houses for Sale on Lake Travis
Hector Cadena Hired as Vice President of Sales for Cable Com, Inc.
Golf Fore You
Susan Short ReMax Realtor in Lago Vista
| “I have known and worked with Hector for almost a decade, and he has continued to prove himself as a businessman and relationship builder. His continually positive attitude and upbeat demeanor makes him enjoyable to be around.” Friend and former sales manager, Mike Lay |
| Contact Record Management Do you use a contact record manager? You'd better. I don't care how great a salesman you might think that you are, you can always be better. And one of the fastest ways to improve your productivity almost overnight without making any major changes in your selling style is by utilizing a contact record management software program to track your current customers and potential prospects. No matter what you think, there is no way that you can track your accounts as effectively without a CRM program as you can with one. It doesn't matter which program you use. I happen to like ACT. I've been using it for over 10 years and I've seen a noticeable increase in my sales productivity ever year. Utilizing a CRM program has so many advantages that I'm not sure I can even begin to list all of them. But I don't think that it would be an exaggeration to say that just about every faucet of selling is improved by a good CRM. Tracking existing customers. Tracking prospects. Tracking customer interaction, including sales calls, e-mails and meetings. I use ACT to schedule my appointments, both personal and professional. My current database file is over 1 Gig, and has over 1700 contacts, with notes that go back over ten years. Any information that I have on my customers and prospects typically makes its way into my database. If someone happens to mention in passing a birthday or an anniversary, I record it in my database for later use. Spouses and children's names, school affiliation, sports affiliations, hometown, etc. You get the point. Any information that could help me bond with them will become part of my permanent notes. In Harvey MacKay's book "Swim with Sharks Without Being Eaten Alive", he covers the "McKay 66", a list of 66 questions that you should be able to answer about your customers. Personally, I think that some of the information is a little bit overkill, but the point of the exercise is to get you to know your customer better than you know him now and more importantly to make sure that you know your customer better than your competitor know him. Sending your customer a card on his birthday or on his anniversary will give him something more to think about besides price when the time comes for him to award the next contract. |
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