Charisma
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Charisma is personal magic

Charisma is the hard to define, rare characteristic in a person that causes others to want to
listen to him and to follow him. It is a magnetic personality characteristic.  It is like sensuality.  

Charisma is the ability to influence others positively by connecting with them physically,
emotionally, and intellectually.  Charismatic people have an aura about them.      

According to Brian Tracy, "If you’re in sales, this aura, reflecting your level of charisma, can
have a major impact on the way your prospects and customers treat you and deal with you.
Top salespeople seem to be far more successful than the average salespeople in getting
along with their customers. they’re always more welcome, more positively received and more
trusted than the others. They sell more, and they sell more easily. They make a better living,
and they build better lives. Salespeople with charisma get far more pleasure out of their work
and suffer far less from stress and rejection. The charismatic salesperson is almost invariably
a top performer in his field and enjoys all the rewards that go with superior sales."

There is a close association between personal charisma and success in life.

For more information on Charisma, see Brian Tracy's article on
Charisma at http://www.
marketingsurvivalkit.com/sales-techniques.htm.
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