About Us

Patience

Patience is the Greatest of All Virtues

Patience is the ability to endure waiting, delay, or provocation without becoming annoyed or
upset, or to persevere calmly when faced with difficulties.

Patience is the hardest attribute to learn. That alone makes patience a valuable tool to have
in your arsenal. The more rare a thing is, the more value that it has. Since very few people
these days have patience, it is a very valuable commodity for those that have it.

We live a society that demands instant gratification. Microwave ovens, super-sonic planes,
fast-food restaurants, instant messaging, instant coffee, over-night shipping, quick fixes,
ASAP, movies on demand, love at first sight, quickie divorces and real time news. Our
society places a premium on speed. Consequently, the message that we send to our
children is that patience is for losers. Well, quite the opposite is true. I am the last one that
should be preaching this gospel, since I am waging my own personal battle against
impatience, but knowing and doing are two different things. I know that exercise and eating
right are good for you, but I might not have the discipline to do them. The same is true of
patience. I know that it is much better for you to be patient than it is for you to be impatient,
but I haven't developed the disciple needed to be really patient yet. But I haven't given up
yet, so I guess I do have a little patience!

Long term strategies and long term outlooks are extremely important in the field of sales.
Your prospects can sense it when you are impatient to make a sale. If your main focus is
your next commission instead of what's best for your customer, your sales career will be
short lived. Your job as a professional salesman is to help your customer solve his
problems. It's as simple as that. If you are the best solution to his problems, then you will
make the sale.

Once you begin to develop the patience necessary to put your needs after your customers
needs, you will have taken a big step forward in your progression as a sales professional.
Remember, you aren't trying to "close" a sale, instead, you are trying to open a new
relationship. Once you have had the patience to develop a business relationship, the sales
will result naturally.